The BSc Business Management with Marketing course concentrates primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will learn how businesses need to operate effectively.
Students will also have an opportunity to qualify for The Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing.
WHAT WILL I STUDY?
The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.
Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.
Foundation Year
Citizenship
Academic and Report Writing
Numeracy Skills in Context
Foundations of Business Management
Foundations of Law
Foundations of Social Sciences
Year 1
Essentials of Management
Academic and Employability Skills
Principles of Marketing
Accounting and Finance
Quantitative Methods for Business
Managing and Leading People
Year 2
Ethics and Law in the Gig Economy
Corporate Governance and Social Responsibility
Economics for Business
Strategic Brand Management and Social Media
Consumer Psychology and Behaviour
Introduction to Digital Marketing
Year 3
Global Leadership and Change Management
International Strategic Management
Creativity Innovation and Entrepreneurship
Digital Marketing Strategies
Market Research and Digital Marketing Analytics
Digital Sales Management
Entry Requirements
Level 3 or equivalent qualifications are desirable. European and other International qualifications are accepted.
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